Like the best of these stories, the two bitter rivals started out as best friends: William Van Alen and Craig Severance.
They were business partners. Van Alen was considered the artistic maverick and Severance was the savvy businessman. It’s unclear why they broke up, but at some point, Severance decided he could do better on his own. The two parted ways and set up separate practices.
At the time of their breakup, New York City was undergoing a boom like nothing ever seen before. Massive wealth turned Manhattan into some of the most valuable property in human history. And when property gets valuable, we build up.
Late in 1928 Walter Chrysler, founder of the Chrysler car company, came to New York and bought a plot of land and decided to build, what he referred to as, “a monument to me.” Van Alen had already been working on plans for the previous owner of that plot and Chrysler decided to hire him to develop that plan into what would become the Chrysler Building. Walter Chrysler was a great fan of art and architecture and felt a real kinship with the Beaux-Arts trained William Van Alen.
Meanwhile, downtown at 40 Wall Street, Craig Severance was planning the Manhattan Company Building. It was funded primarily by the young, Wall Street hot shot, George Ohrstrom. The two towers had different goals. Severance’s building was being constructed to make money. The Chrysler Building was intended to be a monument to Chrysler, but it also aimed to be a beautiful and innovative structure.
At the time, Cass Gilbert’s Woolworth building was the tallest building in New York City and both Van Alen and Severance intended to take its crown.
What followed was an epic back and forth struggle for the glory of ruling the New York City skyline.
At this point, if you haven’t already, you should really just listen to the episode…
The Manhattan Company Building grew incrementally. As reports came in about the proposed height of the Chrysler Building, Severance simply kept adding as many floors as the foundation could handle. The Chrysler Building reached for the sky in two much more dramatic ways. First, the dome of the tower was originally much more squat and rounded, but the urge to go higher made Van Alen stretch the arches to accommodate more floors. So that elegant, elongated dome that we love on the Chrysler Building was the result of this silly height race. But the sneaky masterstroke, that ultimately led the Chrysler building to surpass the Manhattan company building for good, was the gleaming spire called the vertex. Van Alen had the 185 ft spire secretly constructed inside the building and on October 23, 1929, the vertex emerged from the building’s core, “like a butterfly from its cocoon.” With that, the Chrysler Building became the tallest building in the world.
If the story stopped there you might think that Van Alen, the quintessential “architect as artist,” won the day. The Chrysler building was the tallest structure in the world, and even though the design was panned originally, we all know that it eventually got its due. But the story did not end there. After all this hubbub of partner against partner, fighting for who would be the tallest, a mere 11 months later, the great Empire State Building was completed and it became the tallest building in the world for nearly 40 years. Frankly, I don’t really care about that so much, what happened next was the real tragedy.
The lack of business acumen that probably contributed to Val Alen and Severance parting ways, really came back to bite William Van Alen. He never actually had a contract with Walter Chrysler to design the Chrysler building. After the building was completed, Chrysler refused to pay Van Alen the customary 6% fee and the architect ended up suing the car maker. Van Alen eventually got his money, but the lawsuit ruined his reputation. He never got a major commission again.
You probably know, and can clearly picture, the now classic, Art Deco style of the Chrysler building: the steel-clad arches, the sunburst triangular windows, the hood ornament style eagles, and the hub cap friezes (It was made for a car guy, after all). But it’s doubtful you’ve even heard of the Manhattan Company Building. This is probably because now it’s called 40 Wall Street or the Trump Building, but also because the design just never took hold in the public consciousness. This was not the case when the buildings were first completed. The Chrysler Building was universally panned and the Manhattan Company Building got great reviews from architecture critics.
Telling our story today is Neal Bascomb, author of Higher: A Historic Race to the Sky and the Making of a City, and several other books. Higher is fantastic, goes into much greater detail, and also includes a lot of fascinating material on the construction of the Empire State Building. Get it! I read it and also listened to it on Audible.
Great episode! What’s the music at the beginning when you are talking about the partnership?
”Les Metamorphoses du vide”- Chapelier Fou
Great info on the awesome buildings in NYC. Who knew? I agree that it would have been better if the partners had kissed and made up. One can only imagine what buildings would have been built if this had happened. I also agree on your feelings about the, now, Trump building. Like Chrysler, Trump is way too full of himself, and what he sees as his legacy. His money could be used for far greater good than yet another building with his name on it. Just think of all the people who could be fed or housed, or could be employed a living wage. I can’t wait for the next episode. I have listened to each episode as many as 4 times. I learn something new every time. Thank you to all of you for sharing with your audience. Thanks also for Radiotopia, a great way to find the best of the best on public radio today.
Thanks for using my crop of the B-A Ball image. I knew it was the profile pic from my facebook website as soon as I saw it! NEAT!
“…and when property gets valuable we build up”…except in San Francisco
That was a great episode. I did hear the shudder in your voice at the name Trump. It’s interesting, I took and architectural tour around Grand Central Terminal last year and when we got to the Hyatt Hotel, the tour guide asked our opinion of the building and no one was too excited about it. He pointed out that it was Donald Trump that took the bankrupt Commodore Hotel next to the train terminal and rebuilt it into the Hyatt. In a time when no one wanted to be in the neighborhood around Grand Central, Trump’s construction project was a turning point for the neighborhood; it was the first new construction in the area in decades and won many awards when it opened. He took over the Wollman Skating Rink renovation from the city of New York and finished in three months a project that was four years behind schedule. His impact grew from there.
The tour guide, a historic preservationist, told us that you may not like Trump’s politics, but in 30 years there will be tours of Trump architecture in New York, he had that much of an impact on the city.
“And if you’re thinking, ‘this stunt of secretly riveting a giant metal spire nine hundred feet in the air sounds ridiculously dangerous’… You are right.”
Brilliant touch, Roman. I could hear you smiling, and I did too.
It’s difficult to compare “success” between two people who where so different. Between an Architect and a Businessman. So teaching at a beaux art school with enough money to live comfortably and pretty much happily for the rest of your life (because that 6% is by no means a small fee) can never be topped by a life pursuing a life of wealth in the misled belief that enough money will bring you happiness. So from my perspective Van Alen wins hands down in both categories, because the ultimate success in life is having lived a happy one.
It seems like this story relates A LOT of the story behind Ayn Rand’s Fountainhead — specifically how VanRyan went out of business and the other Architect went on to do government projects etc.