99% Invisible has a loyal following of educated, design-minded individuals who are actively engaged with the world — and with the show. In fact, 72% of our listeners never miss an episode. If you are hoping to establish your brand or project as a leader in design, these are the people you want to reach.
We have found that host-read, custom spots during our end credits of episodes generate the greatest response from our audience. Our unique spots have proven so engaging that listeners stick around and wait just to listen to them. Members of our audience have even complained when a beloved spot was absent from an episode. You read that right: we got complaints when we didn’t run an ad. On older episodes, we also offer pre-roll options on a cost-per-impression basis.