100 Objects #9: Missing Children Milk Carton

In 1982, a twelve-year-old paperboy, Johnny Gosch, vanished from a quiet Iowa street and sparked an unlikely campaign: the faces of missing children printed on milk cartons by the billions. Roman Mars and Annie Brown trace how a regional dairy campaign exploded into a national symbol — and how the “stranger danger” fears it stoked shaped American misconceptions about child safety that still echo today.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.