ROMAN MARS: This is 99% Invisible. I’m Roman Mars. For over a decade now, listeners of this show have heard me say that we’re headquartered in beautiful downtown–or now uptown–Oakland, California. These days, the 99% Invisible team is spread all across the U.S. and Canada. Hey, Chris. But a few of us still live and work in Oakland. And despite how far flung the 99PI team is, there’s just something about the city that feels like the spiritual home of our show.
ALEXIS MADRIGAL: I think what makes Oakland home for me is this incredible diversity of, like, peoples and places that are all sort of contained within it.
ROMAN MARS: This is Alexis Madrigal, an Oakland resident himself and one of the hosts of the local public radio call-in show FORUM on KQED. He also happens to be a longtime friend of mine.
ALEXIS MADRIGAL: When I first moved here, you know, 12, 13 years ago–yeah–it was kind of like a quarter of the population was white, a quarter of the population was Black, a quarter was Latino, and, like, a quarter was Asian. You know, there’s tons of working class people, there’s tons of non-working class people, and they’re all kind of shoved into the same place right in view of this kind of glittering future city of San Francisco. And we’re kind of like the backlot, you know? And I love– That part of it always made me feel quite at home. And also it really helped me fall in love with the city.
ROMAN MARS: When you cross the Bay Bridge from San Francisco to Oakland, you don’t see some flashy skyline. Instead, your eye is either drawn up to the densely forested hills or down towards the port, where a series of rail lines, shipping containers, and massive industrial cranes line the shore.
ALEXIS MADRIGAL: The cranes have become the, like, official and unofficial symbol of the city. People spray paint them around. People have them on shirts. Like, it does represent us in some crucial way. And in part, it’s because any route into the city, basically, you end up seeing them. They are kind of our skyscrapers, right? They are this thing which is out of scale with, like, human life.
ROMAN MARS: In the shadow of those cranes lies the neighborhood of West Oakland. It’s a predominantly Black working class community. And in Alexis’s new book, The Pacific Circuit, he writes about how this neighborhood has been shaped by the global economic forces that connect Oakland to the rest of the world.
ROMAN MARS: Every year, billions of dollars worth of stuff gets loaded into a container and onto a cargo ship destined for the Port of Oakland. The supply chain that keeps goods flowing between Asia and the Bay area has transformed life as we know it today. Products are cheaper. They arrive at your door in a flash. But all that has a cost. And in West Oakland, the impacts of global trade are felt by residents every day. The story of this neighborhood and its relationship to the port next door tells us a lot about the trade-offs cities have made in service of economic growth. It’s also a place where people have had to learn how to push back against these enormous financial forces to save their neighborhood, their neighbors, and themselves.
So, I was hoping that we could start off by going, like, way back.
ALEXIS MADRIGAL: How far back do you want to go? I think I can go all the way back.
ROMAN MARS: Let’s kind of go all the way back–
ALEXIS MADRIGAL: Railroads.
ROMAN MARS: [CHUCKLES] I mean, kind of. So, talk to me about West Oakland. How did this part of the city end up becoming, like, the center of Black life in the Bay Area?
ALEXIS MADRIGAL: So, Oakland became the Black center of the Bay Area basically because of the railroads, right? I mean, people quite famously know about sort of the porters and the porters had a union and many of them were Black. And so that was kind of mixed in with all kinds of other folks who had come as immigrants to West Oakland and specifically to sort of the very western part of West Oakland.
ROMAN MARS: And just so people can orient themselves, this is the part that’s right on the bay–right next to the port.
ALEXIS MADRIGAL: Yeah. Yeah. So, over time, as more Black people came, they just kind of–in the way that many migrants do–ended up kind of clumping in this particular part of the city. And of course, there were racist restrictions, which got tighter later. But it’s kind of established at the core. And then more and more people kind of came to that. And you started to see this kind of, you know… If you research other Black areas in the West, people inevitably call a street with lots of Black commercial activity the “Harlem of the West.” And so it became one of these Harlems of the West along Seventh Street in West Oakland. And what that meant was there were places where you could get oftentimes southern food because most of the people who were coming up were from the South. So, you could get ribs and you could get things that you maybe wouldn’t find in the rest of the Oakland area and music and bars. And there were unions. And just kind of an integrated whole of Black life took place really right there along Seventh Street in West Oakland. Then, of course, as more and more Black migrants came, especially to work in the shipyards–World War II–that made that part of town into a very dense, lovely, and also very difficult place to live as well because it was right in the industrial grime, as intended by city planners at the time.
ROMAN MARS: Right. So, let’s talk about that. Like, how did Oakland city planners in the early part of the 20th century segregate, divide, and zone Black residents into some of the roughest parts of the city?
ALEXIS MADRIGAL: Yeah. So, I.F. Shattuck, who was the sort of planning engineer in Oakland during this sort of early New Deal period–in which, you know, the federal government was running all of these kinds of research programs to understand the housing stock and populations inside cities… And part of that task was assembling all of this data on every block in basically urban America. And what they ended up finding in Oakland was that you could sort of segregate off the area where Black people lived, intermixed with some white people of various, like, ethnic groups, from the area that was still mostly white. And what they end up recommending is essentially a freeway to cut off the Black population and hem them against the sort of industrial shoreline.
ROMAN MARS: And this is the freeway that was built in the 1950s that basically split West Oakland in half. I mean, today the neighborhood is still surrounded by highways. But for a long time, one of those highways ran kind of right through the middle of the community, and it pinned sort of the very western part of West Oakland right against the water.
ALEXIS MADRIGAL: That’s right. And I think it’s worth remembering for people that, while it might sound nice to live by the shoreline, the industrial shoreline in this sort of pre-environmental regulations era was disgusting. And so you had the railroad running through. You had factories doing all kinds of stuff. This is still an industrial city. And then you had that the water itself was toxic and there’s sewer outflows and there’s all kinds of stuff happening there. And so this is the one area of town where essentially Oakland city planners said, “This is where Black people can live, and this is where Black people must live.”
ROMAN MARS: So, Black residents of Oakland were living right by the port. And around that time, in the 1950s, the port was also seeing a sort of revolution in the shipping industry with containerization. And we’ve actually talked a lot about containerization on the show before–with you, in fact. But basically, instead of moving a bunch of small individual boxes on and off of cargo ships, everything was going inside of this one big box instead. And those big boxes or containers would get dropped off in a yard nearby, and a bunch of trucks would come by and take them away. But for this whole operation to work, you basically need a lot of land to store those containers on.
ALEXIS MADRIGAL: Absolutely right. You need hundreds of acres of, more or less, useless land right on the coast of a major city. And how do you find that? And basically, the answer that the whole containerization trade came up with was to implant in poor neighborhoods in places adjacent to the big city. So, if you think about the first two big container ports, you have Newark, which of course is right outside New York City, and you have Oakland. And so it was the plan, basically, of Oakland city planners, for as long as they had had dreams, to push out the population of West Oakland so that Oakland’s industrial base could take over that whole area. They would call it “completely unfit for human habitation” when it was basically the densest residential neighborhood in the East Bay.
ROMAN MARS: So, not only did Oakland city planners segregate this neighborhood with that highway, but they also tried to take over the area and redevelop it for more business down by the port.
ALEXIS MADRIGAL: Yeah. I mean, I think the bargain, essentially, that the city of Oakland have been wanting to make since the early 1950s was to sacrifice that area as a residential place and the people in it for economic growth at the port. And I think what I found deeply compelling about this particular story is, like, we’ve made that trade-off with Black people so many times, where we’re sort of like, “Yeah, that’s going to hurt some Black people, but we’re going to redevelop the city.” And this is such a pure example where people saw an economic opportunity and all that was standing in the way were some Black lives.
ROMAN MARS: The Port of Oakland started container operations in 1962. As the first container port on the West Coast of the United States, it helped revolutionize global trade. Money started to pour into the Bay Area. But in West Oakland, right next to this booming port, the remaining Black residents were forced to live with increasing levels of pollution.
ALEXIS MADRIGAL: At the time, especially in the 1960s, there is nowhere for Black people to go. There aren’t places where they can live because of the racial restrictions that are placed across the whole country and also very strongly in the Bay Area. And so people are stuck just living with these incredible changes to the local economy, which involve tons of diesel trucks running these short routes that are called “dreyedge” in and out of ports–and are kind of the oldest, dirtiest trucks that you can find. And so what develops in West Oakland is a localized air quality problem that’s really about diesel particulate matter. And diesel particulate matter is bad for people. It’s bad for your lungs. It increases your chance of asthma. It does bad things to your brain. I mean, it is why people don’t want to live in really polluted environments, more or less. But if it’s the only place you can live and this is the growing business of the city, you’re kind of stuck. And so that’s what happened in West Oakland.
ROMAN MARS: One of the first activist groups to try to grapple with everything happening down by the port were the Black Panthers. The group’s headquarters were in West Oakland, so they witnessed firsthand how all these changes affected Black residents in the neighborhood. Prior to containerization, the port had been a place where Black people could find work. But containerization required less manpower. So, now the port was both polluting the neighborhood and taking jobs away from its people.
ALEXIS MADRIGAL: The Panthers were very up on the idea that containerization was transforming Oakland. And Huey Newton was kind of the lead theorist of the Panthers. He writes this essay called the Technology Question, which I think is just so ahead of its time and kind of thinking about why global supply chains are important. And one of the things that he says, basically, is that people like the [BLEEP] that capitalism produces. And that is the trickiest component of it. Like, we all like this stuff that comes out of the system that we don’t like. And so what do we do about it? And, I think, I would say the Panthers never really answered that question, but neither have we! I think all of us who are living in our modern world are like, “God, I don’t like all the stuff that is happening because I don’t like this system. I don’t like what it does to people. I don’t like what it does to workers. I don’t like what it does to the environment. But I do have the latest iPhone. And I have this computer. And I have all the things. I have an electric car.” You know what I mean? And I think we’ve never really been able to tackle that thing, but they were maybe the first to just pinpoint it so precisely.
ROMAN MARS: After the break, one resident of West Oakland takes on the global supply chain…
[AD BREAK]
ROMAN MARS: And we are back with Alexis Madrigal. And we’re talking about his new book, The Pacific Circuit. So, Alexis, in the first part of our chat, we talked about how, starting in the 1950s, West Oakland was segregated by this highway that ran down to the middle of the neighborhood, which–by the way–was adding to the pollution of the neighborhood in its own right. And then this boom next door at the port comes along and adds even more to the problem. But you write about how, in 1989, there’s this random, tragic, but also transformational event that happens in Oakland.
ALEXIS MADRIGAL: Yeah. So, there’s kind of a real before and after in West Oakland, which is this freeway going down because of the 1989 earthquake.
7 NEWS TAPE: That is the Cypress section of the Nimitz Freeway. And you can see… Oh my God, look at that. The freeway has just completely collapsed…
ALEXIS MADRIGAL: And it comes down in this, like, deus ex machina kind of way in the sense that an earthquake knocks it down. It would have never come down otherwise, right? There’s no way that anyone was going to take down this, like, connector route. But it comes down, and suddenly it changes the possibilities of the entire neighborhood. And of course, that change has to be managed and all these things have to happen. But it was just the way that, overnight, this structural feature, which has its roots all the way back in the baldly racist suggestion of segregating Black people in the West part of West Oakland– It just comes down one day. And the rest of the neighborhood history henceforth, minus that piece of urban infrastructure, is just different.
ROMAN MARS: I mean, you talk about this in your book. People had basically grown up in a literal shadow of a highway, and they never heard birds because there was no nature around. And all of a sudden, on day one, they see light. They see the sky. They hear birds. It’s really something.
So, this highway comes down. And the immediate physical effect is that there’s a lot more light and less pollution in West Oakland. But the second, less tangible effect is that this highway is gone. And it feels to some people like, “Wow, we have this opportunity.” Some things that might have felt fixed might not be so permanent after all. And that spirit of change is really embodied by one person in your book. So, let’s introduce everyone to Miss Margaret Gordon.
ALEXIS MADRIGAL: Oh, Miss Margaret Gordon. I didn’t actually think I was initially going to have a central character in the way that Miss Margaret became. But she would go around telling people– Before I had decided this at all, she’d be like, “He’s writing a book about me.” And I’d be like, “Well, you know, Miss Margaret, I just want to note I’m not sure it’s, like, about you, per se…” And she’s like, “He’s writing a book about me.” And eventually it turned out to be more or less what happened. And one reason is I realized an alternate title for this book was Everybody Knows Miss Margaret. Like, she connected up all these different kinds of people because of her work out at the port but also because of her longtime connections in the community. It just represented so much of that kind of mid-century, boomer, Black experience in the Bay, where somebody’s encounters with the state are both voluminous and they have lots of them–and many of them are quite negative. And yet what emerges out of that is someone with an incredible read on governmental action and an incredible read on sort of how to work within the constraints of a system that, more or less, wants to exclude you as a poorer Black woman in a neighborhood that’s not represented very well.
ROMAN MARS: You mentioned Miss Margaret’s connections with the port and to the neighborhood. And in your book, you write about how, in the ’90s, she started to get active in the community around this air quality problem. Could you tell me more about that?
ALEXIS MADRIGAL: I mean, she was at that time struggling with one of her kids and was trying to be an advocate in the school system. And then she’d go into the schools in West Oakland. And the nurse would have a big basket of inhalers labeled with all the kids’ names. And she’d be like, “Well, why is it that, like, all these kids have asthma?”
ROMAN MARS: And when you say the kids had asthma, you mean there was really an asthma crisis. At the time, some studies showed that asthma rates in West Oakland were, like, seven times the state average.
ALEXIS MADRIGAL: Yeah. So, for a long time in West Oakland, people knew that the air wasn’t good. But of course, there’s cumulative impacts of all this stuff over time. There’s just the increase in truck traffic that occurred over time. And because it was a neighborhood that was essentially sacrificed for the economic growth of the region, it was really treated like [BLEEP], you know? And so what ends up happening is that Miss Margaret, along with some other folks, want to get a handle on what’s happening in this neighborhood. The city does not have good visibility into how this neighborhood works or what it needs. And so they join up together to create this thing that’s eventually called the West Oakland Environmental Indicators Project. And environmental indicators is sort of what they were first after. They basically did survey work, they counted trucks, they looked at government data sources, and they create this essentially set of indicators. It says, “These are the things that are bad in our neighborhood. These are things that are good. Here’s our strengths. We want to change these things.” And it became clear pretty much right away that it was really about the trucks.
ROMAN MARS: Yeah. And you have the stat in your book that West Oakland had, like, thousands of truck trips going through the neighborhood every day because, I mean, at the time, so much of the economy was tied to this port. So, the number of things going in and out of this neighborhood is kind of unimaginable.
ALEXIS MADRIGAL: Totally. And so the trucks were just, like, making a mess all over the neighborhood, cracking sidewalks, idling outside your door, and all that kind of stuff. And of course, the pollution itself–which was obvious to everyone who was living there–as a direct consequence, was harming the health of the children in the neighborhood. And so that group essentially becomes the key environmental justice pressure group in West Oakland, saying to the city and the Port of Oakland, holding their feet to the fire, “You must do something. You cannot assume our bad health in your plans. You must account for cleaning up the air and this place, even as you want the economy to grow in the area.”
ROMAN MARS: So, not too long after launch of this group, Margaret Gordon moves from community activists into another role where she really had some say over what happens down at the port. And she becomes a port commissioner. And so can you tell me about the significance of her getting appointed to that position?
ALEXIS MADRIGAL: You know, for West Oakland, there had never been a community representative on this port board, which is just having such a big impact on their lives. But no one from the community was actually ever there. It was always real estate developers and, you know, business people–kind of the elite of the city. So, to have someone from the area who lives right on Seventh Street–who’s been dealing with all those impacts on the board–is a huge deal for West Oakland. And I think for Margaret, it really was the high point of her career in terms of having institutional power–power that could be wielded. And she used it to help get this maritime air quality improvement plan instituted.
ROMAN MARS: And this was her plan to rein in emissions from the port.
ALEXIS MADRIGAL: Yeah. I mean, what that actually has translated into over the years, as the changes in reforms that they made have rolled out, was that emissions from diesel particulate–mostly the stuff coming out of the trucks–fell 98%, at least by some measures. And overall, emissions in the neighborhood fell by a lot. I mean, huge improvement in air quality– And I really do think even the port itself traces it to this maritime air quality improvement plan, which was sort of Margaret’s crowning achievement. So, I just think, you know, it’s one of those things that feels so important, even though it was just one person getting onto a board. But that person made an impact because they knew things about what were happening at the neighborhood level that other people didn’t.
ROMAN MARS: Today, it’s clear that Miss Margaret Gordon has done a ton to improve the air quality in West Oakland. But clean air isn’t the only thing her neighborhood needs because the same racist city planning that put a highway through the middle of the town and trapped Black residents next to the port also deprived West Oakland of economic opportunities. And those two things–the need for clean air and the need for jobs–can be hard to balance in a place like Oakland. There’s a story in Alexis’ book that really illustrates this dynamic, and it has to do with the battle over a decommissioned army base down by the port. The dispute pits a hotshot local developer, Phil Tagami, up against Miss Margaret. Tagami’s plan wants to use the land the old Army base sits on to expand the port and create more jobs. Miss Margaret wants a plan that benefits her community, too. But she understandably, after years of fighting for clean air, has some concerns.
ALEXIS MADRIGAL: It’s such an interesting situation–what happened out there–because you essentially have two figures in my mind who really are Oakland people. They’re deep in the Oakland community. Both of them have these super deep roots. But they’re so different. They’re just so, so different. You know, Miss Margaret–environmental justice leader–West Oakland. And then you have Phil Tagami, who’s this kind of downtown developer, but who himself, like, didn’t go to college, worked his way up as a developer doing ticky tack stuff and to eventually being the guy who redid the Fox Theater–one of these old, beautiful theaters, which is now this amazing music venue in downtown Oakland. And then he locks his jaws onto this project of the Army base and essentially cuts what’s really quite an innovative deal at the time, with a lot of labor groups and stuff, where they got a huge percentage of local hires. So, you know, people from and near the project area would get hired. They agreed to a whole bunch of stuff that the labor groups of Oakland and the East Bay really wanted, right? But there was still this kind of environmental thorn in the side. And it felt to Miss Margaret that that kind of got brushed aside in the rush to deliver these jobs, in the sort of post-financial crisis years, into Oakland. I don’t know if people remember, but there was “good paying jobs.” It’s one of those, like, kind of catchphrases of the Obama era. And, you know, that’s what this was delivering. The whole local power structure was behind it. They were behind Tagami doing all this stuff. And Margaret kind of got pushed to the side. And her environmental concerns were sort of swept under the rug.
ROMAN MARS: Yeah, and this all came to a head with one particular issue because one of the things that was discovered that would be on the table for shipping through this newly expanded port was coal.
ALEXIS MADRIGAL: Dun dun duuun! Yeah, right. It’s like the Sierra Club’s got their new national headquarters in Oakland. You know what I mean? It’s, like, the most anti-Trump place… A major city in the country– In 2016, I think we went 96% against Trump. It’s pretty similar this time. Like, you cannot imagine a place, I think, that would be less amenable to wanting to have coal be part of our local economy. And so this export terminal would essentially have run coal cars right through West Oakland. So, people were very… They were big mad. And there were all these city council meetings, and there’s all this stuff. It’s one of those moments in a city’s history where you just realize, “Oh, man. What can a city do?” Like, if a city can’t stop this, which the entire city is opposed to, then what does that say about power in our modern world?
ROMAN MARS: Totally. And it’s also like this is all that global trade economy trying to plow its way through West Oakland again.
ALEXIS MADRIGAL: Right, totally.
ROMAN MARS: And basically what Oakland has tried to do is file multiple lawsuits against the developer, but they keep losing because the contract the Army has with the city basically says that he can do it–that he can ship the coal if he wants to.
ALEXIS MADRIGAL: Absolutely. I mean, litigation after litigation… You know, just by delaying it, you’re kind of waging siege financial warfare. And so, to this day–as we’re recording here–it still doesn’t exist as a coal export terminal. It’s not there. And the fight continues all these years on.
ROMAN MARS: At least for me, what I find so interesting about this whole fight over the Army base is just how these things have a tendency to grind everything to a halt. I mean, it’s been more than 25 years since the old Army base was decommissioned, and still neither the city nor the developer have figured out how to use this piece of land to benefit the city. And don’t get me wrong, I don’t want it to be a coal terminal either. That idea sucks. But I would love it if the city would build something because, between the housing crisis and the climate crisis and everything else, we are going to need to build things and build them pretty fast.
ALEXIS MADRIGAL: You know, I sometimes… Because we know we have to rebuild so much infrastructure for climate change, I at times worry about the ability of activists to stop things from getting built–transmission lines, other things… And one of the things that I hope people would take away from this book… Phil Tagami at one point says to me, “If you brush with Robert Moses, you have to rinse with Jane Jacobs. “Or he could have done it the other way. That’s a real 99PI reference there for you. And I kind of feel like, wherever you are on the spectrum of–you know–building stuff, if you’re going to brush with Tagami, you’ve gotta rinse with Miss Margaret. If you’re gonna brush with Miss Margaret, you gotta rinse with Tagami because it is fundamentally kind of a different thing to try to build a whole bunch of new stuff, which we do know we actually need to do. We cannot actually just, like, freeze everything. So, for me, it’s almost like it’s less hero and villain, although there’s that component to it. And it’s more like each of these people contains a piece of what the future world needs to be. And the thing that must be there is you must actually want good things for the place where you are, which is not– I’m not always sure about that in all cases. But then people can have different ways of getting to a good world. And I’m still hoping that Phil gives up on the project and everyone can celebrate.
ROMAN MARS: Yeah. So, we’ve talked about–I don’t know–100 years of Oakland history. How do you think this global economic order that was born right here out of those cranes by the port… How do you think it’s changed life in the city?
ALEXIS MADRIGAL: I think to get to an obvious point about Oakland that must be addressed, Oakland has swapped out a huge percentage of its population for higher income, less Black people. And we have really brutal crime still and now, I think, demographically shocking income levels of Oakland relative to its crime rates. I think people– It’s almost like an outlier in that way. The city could not gentrify its way to safety, security, and vibrancy. Instead, we gentrified the hell out of Oakland, and there’s empty stores everywhere–empty ground floor retail everywhere. We’ve got high real estate prices and low everything else. And as long as things are market driven in this way, the only thing rich people can do to a place is make the price go up. And I think everyone who lives in a poor neighborhood knows that, which is why gentrification has the name that it does–even though, I think, on its own terms, trying to fight gentrification in the narrow sense by keeping urban change from happening has failed. And you can look around and see the results of that. And so I kind of feel like we might be at a bit of a low point for how we think about what needs to change in cities because we’re kind of at the end of a line of a bunch of different theories about how to make cities better. And now we get to try something else.
ROMAN MARS: Well, Alexis, thank you so much for talking with me. Thanks so much for the book. I really enjoyed our conversation. I appreciate it.
ALEXIS MADRIGAL: Thank you so much, Roman. And thanks, 99PI!
ROMAN MARS: Alexis Madrigal’s new book “The Pacific Circuit” is available everywhere right now. Go check it out!
99% Invisible was produced this week by Jayson De Leon and edited by Kelly Prime. Mix by Martín Gonzalez. Music by Swan Real.
Kathy Tu is our executive producer. Kurt Kohlstedt is our digital director. Delaney Hall is our senior editor. The rest of the team includes Chris Berube, Emmett Fitzgerald, Christopher Johnson, Vivian Le, Lasha Madan, Joe Rosenberg, Jeyca Medina-Gleason, and me, Roman Mars.
The 99% Invisible logo was created by Stefan Lawrence.
We are part of the SiriusXM Podcast Family, now headquartered six blocks north in the Pandora building… in beautiful… uptown… Oakland, California.
You find us on Bluesky, as well as our own Discord server. There’s a link to that, as well as every past episode of 99PI, at 99pi.org.
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