100 Objects #16: Wheel of Fortune Dalmatian

This episode is sponsored by Claude. For problems worth solving, get started with Claude at Claude.ai.

If you watched Wheel of Fortune in the 1980s, you probably remember one prize more than all the others: the ceramic Dalmatian. For a brief moment, that prize—perhaps the ultimate useless object—became the mascot for one of America’s most popular game shows, appearing on tens of millions of TV screens, night after night, all across the country. But…why?

Game show historian Adam Nedeff and ceramic Dalmatian owner Terry Eldrige join Roman Mars to tell the story of why audiences loved that dog, and what the fascinating history of game shows—and game show prizes—tells us about the changing definition of the American dream.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.

Credits

This episode is hosted and curated by Roman Mars, and produced by Isaac Fisher. Series producers are Brenna Daldorph, Ellie Lightfoot, and Priscilla Alabi. This series was edited by Annie Brown and Courtney Harrell. Mixing by Ivor Manley. Fact-checking by Amy Bracken. Theme song by Swan Real. Executive producers are Annie Brown, Courtney Harrell, and Kathy Tu. Production coordinator is Shan Palay. Production manager is Mabel Finnegan Wright. Artwork by Stefan Lawrence.

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