In 1925, the world saw the birth of what just might be the greatest gadget in American History: the Brannock Device. The metal contraption transformed the way we measure feet forever, and more than a century after its invention…it has barely changed. Roman Mars and journalist Paul Lukas trace the life of the Brannock Device, from its role outfitting WWII sailors to its surprising endurance into the modern era, even as the entire world changed around it.
Back in the 70s or 80s, I think it was Kinney’s shoes that had a commercial with Dick van Dyke where he had asked some kids if they knew what he was holding in his hand? One said, ” A foot measure, ” to which he replied, “Yes, except it’s called a Brannock device.” That’s the first time I ever heard of it. I am equally fascinated by the device, but to say it is so ultimately American and represents who we are, I’m not sure, but I am certainly enjoying most of the 100 objects series. Thank you.
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Back in the 70s or 80s, I think it was Kinney’s shoes that had a commercial with Dick van Dyke where he had asked some kids if they knew what he was holding in his hand? One said, ” A foot measure, ” to which he replied, “Yes, except it’s called a Brannock device.” That’s the first time I ever heard of it. I am equally fascinated by the device, but to say it is so ultimately American and represents who we are, I’m not sure, but I am certainly enjoying most of the 100 objects series. Thank you.