Episode 57- What Gave You That Idea?
Starlee Kine’s friend Noel works in advertising. In 2003, Noel was working in at an agency in Richmond, VA. Everyone wanted to work on flashy spots like Apple or Nike or Gatorade. Do you know what wasn’t flashy? Insurance. Which is why when a company called Geico became a client everyone hoped the campaign wouldn’t end up on their desk. Noel ultimately got stuck with Geico. His job was help them somehow figure out a clever, not painfully boring way to explain how simple it was for people to sign up for their insurance online.
Maybe you see where this is going.
But you don’t know where it came from.
Starlee Kine guides us back through the surprising, culturally rich path of inspiration that ultimately resulted in a commercial for an insurance company.
This story originally appeared at Pop Up Magazine #6 in San Francisco.
33 Notes/ Hide
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marysiat reblogged this from 99percentinvisible and added:
This is great ;-)
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longreads likes this
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bryanconnor reblogged this from 99percentinvisible and added:
Geico Caveman commercials have creative roots...the work of Charles Dickens (and his pet...
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jmyint reblogged this from 99percentinvisible and added:
Regarding Inspiration -...Dickens’ pet bird inspired Geico’s cavemen:
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futurepredictor likes this
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secretcities reblogged this from 99percentinvisible and added:
Untangling the long web of cascading influence & inspiration. A lovely little episode about the interconnection of ideas...
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element67 likes this
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tornbread reblogged this from 99percentinvisible and added:
Awesome episode - inspirational and quick and fascinating. Now off...read some George...
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mrcrothers reblogged this from 99percentinvisible and added:
eventually gave us… The Geico Caveman. I can’t recommend this episode, as well as this show, highly enough.
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virgiltpony reblogged this from 99percentinvisible
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booksinthekitchen reblogged this from 99percentinvisible and added:
caveman commercials were inspired by George Saunders’s Pastoralia?
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justplainscott reblogged this from 99percentinvisible and added:
Starlee’s friend Noel!
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