Used to Be a Retail Chain: Reused Franchise Buildings Not Fooling Anybody

Images via Not Fooling Anybody, a community inspired by NotFoolingAnybody.com

Some retail chains adopt a strategy of adaptive reuse, taking over whichever buildings are available. Many others, though, are known for distinctive architectural styles that are easy to spot even after the original occupants have left and new ones have taken over.

7-mart

The Law Offices of (Taco Bell) Peter Francis Geraci, Hollywood (Video) Flooring, (Bank of) McDonald’s, Book(Block)buster and other stores below all have glaringly obvious predecessors.

law-offices

It is easy to spot the distinctive arched openings and tile roofs of a Taco Bell, borrowing from Spanish Colonial and other southwestern styles. Putting up a neon law office sign does little to hide its origins.

thai-spice-food

Kentucky Fried Chicken (KFC) restaurants have evolved over the years, but their distinctive white-and-red-striped patterning is hard to miss. Many also feature the same 45-degree-angled roof nub.

hollywood-carpets

In the case of bankrupt companies like Hollywood Video, a now-defunct chain of movie rental stores, even the signage can play a part (presumably because no one is left to care about the branding).

The Hollywood Hills silhouette is in many cases not the only thing to survive – the ‘Hollywood’ itself often becomes part of the new name.

In other cases, the path of least resistance involves reusing signage. Majestic easily becomes Jamestic and Quizno’s turns into Suzi Q. Side-of-building Ms can also be flipped into Ws when, for instance, a Wilson Pizza Palace takes over a McDonald’s location.

bank-of-mcdonalds

Structures re-purposed in the opposite direction (unique buildings now used to house chains) can be just as strange, like a McDonald’s restaurant located inside a mid-century bank building.

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A classic Pizza Hut is particularly easy to spot, composed almost entirely of trapezoids and featuring a distinctive roof hump.

You can find many more such conversions and adaptations as well as knockoffs) over at Not Fooling Anybody, a subreddit community dedicating to sharing these thinly-disguised retail reuse examples. NotFoolingAnybody.com, a website that preceded the formation of the (unaffiliated) forum above, also has a great introductory field guide for identifying popular chains around the United States.

Comments (3)

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  1. Steven Llein

    I noticed this phenomenon back in the 1970s with the demise of the Chicken Unlimited chain in the Chicago area. Everything repurchasing the buildings from bridal shops to dry cleaners. In DeKalb the local CU became a bank. Later when I worked at an ad agency in Chicago, I learned that in the financial community that bank was known as ‘the chicken bank.’

  2. Rhys

    Loved seeing my old University town, Hastings in the UK as your cover for this one. Me and my pals would always talk about how the Bookbuster sign.

  3. Ken

    Sunoco once used very distinctive architecture with a peaked gable in front, and while of few of those still exist around here in New Jersey, the ones that do and haven’t been repurposed are still recognizable. A somewhat regional chain, Wawa, also has a trademark architectural style, that they have since abandoned. Another example that springs to mind is Carvel. No one can mistake a former Carvel for anything but.

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